Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog. Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of incoming links to your business blog, you need to understand the differences between link building and link baiting. [Read more…] about How to Build a Successful Marriage of Link Building and Link Baiting
writing a business blog
When you recruit an employee or hire a professional blogger to write your business blog for your company, you have to give up some control of the content that is published. Let’s face it — there is no point in having someone else write your business blog posts for you if you’re still going to take the time to rewrite them in your own words. With that in mind, you should create a set of written blogger guidelines that provide the important rules you expect your business blogger to follow while writing for you.
Following are 5 commonly used business blogging guidelines to get you started in creating your own list: [Read more…] about 5 Essential Business Blogging Guidelines You Need to Follow