Anyone can start a business blog, but not everyone can be successful as a business blogger. That’s because writing for a business blog is different from any form of traditional marketing or business development. Instead of self-promoting and selling on your business blog, you need to focus on dialogue and relationships in order to find success.
Following are 5 fundamental requirements you need to follow to BE successful with your business blogging efforts:
1. Be human.
No one will want to spend time with you online (or offline) if you sound like you’re reading from a corporate brochure or PowerPoint presentation. Your blog posts must demonstrate your personality and be written in a conversational style and tone befitting of your target audience. They have to be interesting and engaging, and they must be completely devoid of any corporate rhetoric. [Read more…] about 5 Ways to BE Successful with a Business Blog