Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing messages now and then. If your business is offering discounts or coupons that benefit your consumers, then there is no harm in talking about them on your business blog. Similarly, you can talk about your products and link to your online catalog. Just remember that at least 80% of your online content should not be self-promotional.
2. Establish expertise
Use your blog to establish your business as the go-to place for information related to your industry, products, and so on. If you publish great content on your business blog, others will notice and share that content. In time, you’ll develop a reputation as an expert in your field with reliable and authoritative information that is useful. That’s the kind of content and expertise that people actively seek. [Read more…] about Top 10 Benefits of Business Blogging
“Why does my business need a blog? It can’t help me.”