“Why does my business need a blog?Â It can’t help me.”
I hear that question all the time and I always respond in the same way.Â There are three primary reasons why every business can benefit from publishing a business blog, which I refer to as the GPS Effect:
1. The Google Effect
Business blogs create entry points.Â How do people find businesses, brands, products and services these days?Â Not the Yellow Pages.Â Nope, they visit Google.com and type in keywords to find the information they need.Â Your business needs to be listed in those results.Â Certainly, search engine optimization (SEO) is important, and entry points are an important part of SEO.
For example, imagine that your business Web site has 10 pages.Â That’s 10 ways Google can find your site.Â Now, imagine that you write a blog connected to your business Web site and publish a new post everyday for a year.Â Now, you have 365 more entry points for Google to find your site.Â And what if the content you write on your blog is amazing and shareworthy?Â People will link to it, talk about it, tweet it, blog about it, and so on across the social Web opening up even more entry points for Google to find your site and include it in search results for keywords related to your business.Â A business would be crazy not to jump at the opportunity that the Compounding Effect of Blogging offers. [Read more…] about Business Blog or Die – The GPS of Blogging for Business Revealed