Have you given up on direct mail because of a lack of results? Is your marketing department or your B2B lead agency not delivering leads through direct mail campaigns? Donâ€™t give up on direct mail â€“ itâ€™s a proven lead generation channel that offers a great ROI and results, but not every lead agency has the tools and the knowledge to drive leads through direct mail.
While the average response rate to direct mail campaigns sits between 0.25%-1%, there are B2B lead generation agencies out there achieving double digit response rates, between 12%-28% in some cases. Why are some lead generation agencies doing so much better than others? Research, creativity, and holistic campaigns are the difference between a one-percent campaign and a double-digit campaign. [Read more…] about Does Your B2B Lead Agency Handle Direct Mail Successfully?