One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.
Many business owners think of blogging as a chore that delivers little added-value to a company’s bottom-line, but the truth is actually exactly the opposite. A business blog is an incredible tool for search engine optimization because of what I call the compounding effect of blogging.
First, you need to understand consumer behavior in the 21st century:
Where do you go to find information about a business, product, store, etc. when you need it? Do you check the Yellow Pages? Nope. The vast majority of consumers turn to Google or their favorite search engine (with Google being #1).
Here’s how the compounding effect of blogging phenomenon works:
- You have a business Web site made up of 20 pages. That’s 20 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches.
- You add a business blog to your Web site, and you publish a blog post everyday for a year. Now you have 365+20=385 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches. [Read more…] about 5 Steps to the Compounding Effect of Business Blogging