Since time immemorial, successful entrepreneurs have kept up with the popular trends and business practices of the day. Even if their ultimate goal is to subvert entire industries and change the game, the prudent self-marketer understands they must go forth and proselytize where the people are. [Read more…] about Branding 101: How to Build a Loyal Online Following
One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building.Â By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall.
First, what is a brand?
A brand is a promise to consumers that creates customer expectations for every experience they have with that brand.Â As you continually meet those customer expectations for your brand, consumers develop loyalty to it, seeking it out over other brands, and advocating it (or defending it) to other consumers.
Next, how do you build a brand?
There are three main steps to building a brand that apply regardless of the industry your business is in or the tools you use to communicate your brand messages and develop your brand image.Â Those three steps are: [Read more…] about Harness the Power of Business Blogging for Brand Building