No one wants to read a business blog that is outdated. The key to your business blog’s success is keeping it fresh with interesting, useful and meaningful content. That means not only do your business blog posts have to add value to the user experience, but they also need to be published frequently.
There is no single recipe for success when it comes to posting frequency. Instead, the time and energy you invest in publishing new content on your blog depends on your goals for your business and your blog. For example, if you’re 100% committed to growing your business through social media and content marketing efforts as soon as possible, then you need to publish content frequently.
Remember, posting frequency is only part of the success equation. You have to publish interesting, shareworthy content to benefit from the GPS Effect of Blogging for Business. If you publish content that no one cares about, then it doesn’t matter how often you publish that sub-standard content. You’ll only be able to grow your blog’s audience to a small extent before your traffic caps out.
With those considerations in mind, following are suggestions for how often you should publish content on your business blog to ensure it stays fresh: [Read more…] about No One Wants a Stale Business Blog – Keep Yours Fresh