I think any business that has a regularly updated blog these days is to be commended (with plus points if they use Twitter, as well), but all businesses who run a blog should try to make their blog as professional as possible. Here are some quick steps to reach that goal:
Your blog should be easy to search, with an accessible search box and button on every page. Make sure you tweak your Search Results pages, as well- with links to your Site Map and other important pages, just in case your visitors can’t find what they’re looking for.
Install a Unique Favicon.
A Favicon is a graphical icon that is attached to your website when viewing on a browser. It’s a good idea to use a unique image for this, such as your logo. Here’s a quick video tutorial on creating and adding a Favicon to your blog. [Read more…] about 5 Steps to a More Professional Business Blog