BusinessWeek recently featured an article entitled “Bloggers Bring in the Big Bucks” (along with an accompanying slideshow presentation) which provides some insights into how much revenue the top blogs can generate:
“Advertisers come to me because I get a lot of traffic. I get a lot of traffic because I work hard,” says Mario Lavandeira, Perez [Hilton]’s creator. By “a lot” he means as many as 4 million unique visits a day, according to Lavandeira, although independent estimates put his traffic much lower. How much does that translate into cash from the Blogads on his site? Lavandeira stays uncharacteristically mum on the subject of exactly how much cash he rakes in, but Blogads lists a one-day “takeover” (all three banner ads on the site, plus a custom wallpaper) for $40,000.