I think it might be inevitable that in the not-so-distant future almost every company and every individual will have a weblog. We all have email addresses. We all have phone numbers. When this does happen many companies will think that there may be no use to have a weblog anymore. Every company has a website as well, but does that prevent your company from having one?
Having a blog does not mean you are like every other company. Not every website is treated equally and the same holds true with weblogs. If every weblog was the same you wouldn’t have blogging superstars or people making thousands a month from blog advertising. The advantage with companies though is that there aren’t many well-known company blogs. All the popular blogs are part of the independent web with a couple of exceptions here and there and therefore this is a great time for companies to make a name for themselves in this fast-moving medium.