Business Logs

Helping companies communicate better

5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience

"sale sign"Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales.  While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and sales as long as that self-promotional content adds value to the user experience on your business blog.

Following are five easy ways to get sales from a business blog without annoying your audience:

1. Offer exclusive discounts, coupons and sales.

Reward the people who visit your blog and spend time reading and sharing your content by offering them exclusive discounts, coupons and sales.  You can do this either by simply publishing discounts, etc. within blog posts or by emailing them directly to visitors who sign up to receive them (be sure to include a way to opt-out of future emails).  You can also create a private page of your business blog that is password protected where special discounts, etc. are published and provide that password and access to “members only”.  Not only does this method guarantee that people will visit your blog again, but you’ll also be able to collect email addresses for future offers while adding value to the user experience on your blog all at the same time. [Read more…] about 5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience

Employee Blogging Policies – The Good, the Bad, and the Ugly

employee social media policy blogging policyI’m often asked whether companies should let employees blog either for the company or personally.  My answer to both questions is always the same — absolutely!  Your employees are your most powerful brand advocates.  Let them spread the word about your business and brand freely!

However, that doesn’t mean you should let them blog without providing some guidelines.  Whether an employee is writing your business blog or writing his own blog but references himself as an employee of your company, you should give him some guidelines to follow so he can blog without fear of getting fired.  Employee blogging should be a positive form of word-of-mouth marketing for your business, not a ticket to the unemployment line.

With that in mind, what should your employee blogging and social media policies include?  Fortunately, there are some directories available online that gather links to blogging and social media policies that have been published online.  One of my favorites is the Online Database of Social Media Policies.  Take some time to read through some of those policies (I particularly like the simple policies of Razorfish and Headset Brothers) and create your own employee blogging and social media policy from those examples.

Most importantly, be sure to include the following in your employee blogging policy: [Read more…] about Employee Blogging Policies – The Good, the Bad, and the Ugly

5 Steps to the Compounding Effect of Business Blogging

"business blog seo entry points"One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.

Many business owners think of blogging as a chore that delivers little added-value to a company’s bottom-line, but the truth is actually exactly the opposite.  A business blog is an incredible tool for search engine optimization because of what I call the compounding effect of blogging.

First, you need to understand consumer behavior in the 21st century:

Where do you go to find information about a business, product, store, etc. when you need it? Do you check the Yellow Pages?  Nope.  The vast majority of consumers turn to Google or their favorite search engine (with Google being #1).

Here’s how the compounding effect of blogging phenomenon works:

  1. You have a business Web site made up of 20 pages.  That’s 20 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches.
  2. You add a business blog to your Web site, and you publish a blog post everyday for a year.  Now you have 365+20=385 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches. [Read more…] about 5 Steps to the Compounding Effect of Business Blogging

5 Ways a Blog Can Help Your Business Today

business blog megaphoneA business blog can be an amazing tool to both directly and indirectly market your business.  Not convinced?  Take a look at the 5 ways a blog can help your business listed below to see what you’re missing!

1. A business blog as a sales tool

While the vast majority of the content you publish on your business blog should not be self-promotional, you can use a blog to announce special sales, discount codes, coupons, events, and more.  As long as the promotions add value to users’ experiences on your blog, you can talk about them on your business blog.

2. A business blog for brand building

The social Web is a brand manager’s dream come true.  Through your business blog, you can raise awareness, recognition and recall of your brand across targeted and broad audiences — faster and wider than ever before and all for a minimal investment. [Read more…] about 5 Ways a Blog Can Help Your Business Today