Business Logs

Helping companies communicate better

Brand, Design and Usability – 3 Keys to Business Blogging Success

page-load-errorThe success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability.

Think of it this way — your business blog content is only as good as how it is received by visitors.  That means you need to not only write shareworthy content, but you also need to adhere to your brand promise by presenting a business blog that is well-developed and designed.  In other words, brand, design and usability must live cohesively in order for your business blog to be the best it can be.

Let’s look at those three keys to business blogging success more closely:

1. Brand

Your business blog is an excellent channel to communicate your brand promise, messages and image and enables you to connect with and build relationships with consumers around the world.  It gives you a unique opportunity to develop loyal brand advocates who will help you spread the word about your brand, defend your brand, and build your business both on and off the social web.  Follow the link to learn about business blogging and brand building. [Read more…] about Brand, Design and Usability – 3 Keys to Business Blogging Success

How Much Should You Pay Someone to Write Your Business Blog?

If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person.  You can follow the preceding link to learn how to find bloggers to write your business blog and keep reading this post to learn about how much money it’s going to cost you.

There are many factors that affect how much a professional blogger will charge you to write blog content for you.  A dozen of the most common factors are as follows: [Read more…] about How Much Should You Pay Someone to Write Your Business Blog?

Splashpress Media Acquires Freelance Writing Jobs

Monday brought big news for Splashpress Media when it was announced that Splashpress acquired Deb Ng’s highly popular blog network for freelance writers, Freelance Writing Jobs.

I’m happy to share the news that I’ll be taking over the helm at Freelance Writing Jobs as the managing editor.  I’m thrilled to have the opportunity to follow in Deb’s footsteps.  She has built an amazing community at Freelance Writing Jobs, many of whom I know well having worked with them and interacted with them over the years across the social Web.

I’m confident that Splashpress Media will keep the spirit of Freelance Writing Jobs going in the way the audience has grown to expect from the brand, but I’m equally excited to see how the community will evolve as part of the phenomenal Splashpress Media publishing network.

Freelance Writing Jobs has helped to launch many freelance writing businesses as the comments on Deb’s post announcing the sale to Splashpress Media clearly demonstrate.  I won’t be taking over Deb’s duties at the site until July 1st, but in the meantime, take a moment to visit Freelance Writing Jobs, and poke around to see what the site has to offer.  I’d imagine it will get a facelift when it moves into the Splashpress Media family, but the content and community will remain the same.

5 Steps to Write SEO-friendly Business Blog Posts

AsSEO you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant.  How do you get more of that search engine traffic to your blog?

By using search engine optimization techniques as you write your business blog posts, you can attract more search engine traffic to your blog.  Following are five steps you can employ as you write each post you publish on your business blog to make your posts more search-friendly.

1. Use keywords in your blog post title.

First, do some keyword research to learn what keyword phrases related to your business blog are attracting traffic, and select the keyword phrases that you want to focus on to increase targeted traffic to your blog from search engines.  Then, use that keyword phrase in your blog post title.  Following are suggested tools for keyword research: [Read more…] about 5 Steps to Write SEO-friendly Business Blog Posts