Business Logs

Helping companies communicate better

Smart Investments To Grow Your Business

Every business needs an investment in equipment and people to succeed, and the investment requires careful planning. In addition to equipment and technology assets, you need to hire workers with a variety of skill sets. Use these tips to think about your business needs, eliminate wasteful spending, and grow your business.

Operating efficiently

Successful businesses make constant improvements to operate profitably and outperform the competition. Your processes for manufacturing a product, delivering a service, and invoicing customers may require dozens of steps to complete. Management tools, such as lean six sigma, can help you analyze each business process and eliminate unnecessary steps that cost you time and money. [Read more…] about Smart Investments To Grow Your Business

Six Things Every Business Needs in Order to Be Successful

When you start a business, it’s important to take the time to make sure that you do everything you can to better the chances of you having success. There are many first-time business owners who make the mistake of thinking that they can figure things out along the way and end up getting themselves in huge financial trouble. The following guide walks you through a few ways you can properly prepare when opening a business to ensure you have as much success as you possibly can.

Have a Great Website Created

Most people look online before going into a new business to find out more about it. Having a great website created for your new business is important. Hiring professionals is a great way to ensure that your search engine optimization is as great as it can possibly be so that the site is easy for users to find and navigate. [Read more…] about Six Things Every Business Needs in Order to Be Successful

The Importance of Customer Reviews

If you have a business, it’s important that you take your customer reviews seriously. Listening to what your customers have to say can help your business grow and will give you the chance to make any needed improvements. Quite often, customers will share their feedback on review websites and specify the particular things that they liked or disliked about a product or service. By checking your reviews frequently, you’ll be able to gain a better understanding of what exactly your customers want.

Responsiveness Makes Customers Feel Special

People like to be heard, and your customers will feel like you care if you’re willing to respond to their reviews. Communicating with your customers through review comments can make your business seem more personable and may help attract new customers while retaining your already existing ones. Even though it will be difficult to respond to every review, making a point to address as many comments as possible will help you stay better connected to your customer base. If a customer leaves a positive review on a given website, you should show your gratitude by writing a brief response that thanks him or her for using your business. If you notice bad reviews, offer your apologies and ask the dissatisfied customers how you can make things better for them.

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5 Challenges To Overcome When Expanding Your Business To Emerging Economies

As your business grows, you reach a new perspective about what is possible. Besides expanding your business nationally, you may also want to expand your business to an emerging economy.

If, for instance, your market research shows that your products will be well received in India and your cost of doing business will be lower there, then you may want to jump on that option.

Still, it’s not always smooth sailing when it comes to setting up a branch in another country. Here are some challenges that you may have to face and some suggestions on how to deal with them: [Read more…] about 5 Challenges To Overcome When Expanding Your Business To Emerging Economies

3 Possible Reasons Your Business Website Is Leaking Conversions

Your company isn’t meeting its conversion goal, despite your swanky b2b site and the digital marketing campaigns you’re running. You also may be witnessing a high bounce rate on your product pages. No checkouts. No calls.
Your first reaction may force you to check the traffic stats of your website. Then you check your analytics, and it seems that everything is normal on that end. Then it hits you – the problem isn’t with the quantity of traffic coming to your landing pages, but the conversion of incoming visitors to sales.

What’s the cause? Below we have highlighted the five possible reasons, responsible for low conversions. Let’s take a look: [Read more…] about 3 Possible Reasons Your Business Website Is Leaking Conversions

If You Have an Online Business, You Need to be Taking Your Hosting Seriously

Online businesses are growing these days, that’s a fact. For many people with a strong entrepreneurial spirit, launching a business online is a good option because of the advantages compared to starting a brick and mortar one. It’s less costly and one can manage it whether at home or even while traveling.

But while starting an online shop may not be as physically stressful, one still needs to ensure that his or her ecommerce site is fully functional. More than the website design, other important elements have to be taken into consideration to promote a seamless experience to customers. These are the hosting, search engine optimization (SEO), and speed aspects. [Read more…] about If You Have an Online Business, You Need to be Taking Your Hosting Seriously

5 Steps You Can Improve Your Franchises’ Customer Experience

If you’ve made the decision to start a franchise, it’s because you realized after doing your due diligence that your chances of business success would be much higher if you used a turnkey business model rather than starting one from scratch.

In effect, you were buying a proven system already in place, with plenty of support on how to run the business. After reviewing the best franchises, you decided to go with one that had a well-established corporate image and that had succeeded in creating high brand awareness for its products or services. [Read more…] about 5 Steps You Can Improve Your Franchises’ Customer Experience

3 Ways to Upgrade Your Business Technology

It doesn’t matter how long you’ve been in business. You will never get to a point where you have all the equipment, software, or services that you need. This is because as your business grows, your needs will change. This often means eliminating, adding, or upgrading your tools.

Even if you are not currently looking for a tech upgrade, just knowing what’s available can be a great benefit. Here are 3 ideas on how to improve your software, hardware, and services when the time is right: [Read more…] about 3 Ways to Upgrade Your Business Technology

4 Ways To Use Marketing Innovation To Grow Your Business

Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.

While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market. [Read more…] about 4 Ways To Use Marketing Innovation To Grow Your Business

How Do You Know When it’s Time to Transfer Your Domain Name?

Are you sure that your current web hosting deal is right for you? There are many things that you will need to take into full consideration before you can answer this question. For one thing, is your site complete safe and secure from hackers, phishers, and other types of cyber criminal? If a glitch hits your site, will be it fixed before the day is done? If even a large glitch goes unnoticed for days by your hosting provider, how can you be sure they will respond to your urgent plea for assistance after you suffer a major cybercrime attack?

If You Can’t Be Sure Your Provider Cares, it’s Time to Move On

To put it bluntly, if you don’t think that your provider cares for anything more than getting a regular check from you, it may well be time to move on. You should be able to contact your web hosting services provider at any time of the day or night in order to register with them any questions, comments, or concerns that you may have. If you get a perfunctory, “one size fits all” response or no response at all, this is a sign that your provider doesn’t exactly hold your business in the esteem that they should. [Read more…] about How Do You Know When it’s Time to Transfer Your Domain Name?