If you’re new to business blogging, then you might like to have a book by your side to use as a resource. My new book, Blogging All-in-One for Dummies, is now available from Amazon, Barnes & Noble, and all other online and offline sellers, and it’s a very comprehensive reference tool for any blogger who is still trying to learn his or her way around the blogosphere and social Web.
Blogging All-in-One for Dummies is over 700 pages and is made up of 8 minibooks that teach anything and everything that beginners need to know to become active bloggers who are welcome members of the blogging community. When you read this book, you’ll learn how to choose a blogging application, start a blog, publish content, make money from your blog, and grow your blog’s audience.
Business bloggers will be particularly interested in the minibook about business and corporate blogging as well as the minibook about niche blogging, which is essential for businesses who need to raise brand awareness through their blogs, position their brands effectively, and find their target audiences across the social Web in order to deliver their brand messages. Since I’m a marketer by profession, much of Blogging All-in-One for Dummies touches on business-related subjects. I can’t help myself!
While a book shouldn’t replace your ongoing online learning, they are a great supplemental tool to help learn the basics of blogging. My hope is that Blogging All-in-One for Dummies not only teaches the basics of blogging but also teaches bloggers how to set up and maintain successful blogs that enable them to meet their unique blogging goals.
You’ve set up your 
It’s essential that you take the time to track the performance of your business blog to ensure your audience is growing and your content is actually being seen. Fortunately, there are a number of free and paid Web analytics tools that can help you track traffic, referrers, top performing content, keywords, underperforming content, user paths, and more.
If you decide that hiring a professional blogger to write your business blog is the right choice for you and your company, then you need to put together a job posting and publish it on sites where bloggers search for job opportunities.
Who is writing your business blog? If it’s not the right person, you won’t get the results you want and need from your blog. That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly via a business blog.