The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability.
Think of it this way — your business blog content is only as good as how it is received by visitors.Â That means you need to not only write shareworthy content, but you also need to adhere to your brand promise by presenting a business blog that is well-developed and designed.Â In other words, brand, design and usability must live cohesively in order for your business blog to be the best it can be.
Let’s look at those three keys to business blogging success more closely:
Your business blog is an excellent channel to communicate your brand promise, messages and image and enables you to connect with and build relationships with consumers around the world.Â It gives you a unique opportunity to develop loyal brand advocates who will help you spread the word about your brand, defend your brand, and build your business both on and off the social web.Â Follow the link to learn about business blogging and brand building. [Read more…] about Brand, Design and Usability – 3 Keys to Business Blogging Success