We’re never one to shy away from darker color palettes and Human Resources MBA was the perfect opportunity to apply that. The design concept here was all about using textures—namely wood, leather, and paper—to come up with a look that meant business.

On the homepage, we gave visitors four main navigation choices, and recycled the look for those boxes in the sidebar widgets on the rest of the site. We also used a red wax seal for the article badges to provide a pop of contrast that still fits the elegant, traditional look. As for typography, we went for the dependable Georgia for paragraph text and Arvo by Anton Koovit for headlines.

Did we use the Genesis Framework once again? You bet.

Continuing our long-term project of designing online degree websites, we took on a specific niche in the next stint: a resource site for the Best Masters in Nursing.

It’s become a pretty effective strategy to find the right photograph to convey the ideal message of sites like these, supported by a look and feel that’s appropriate to the theme. In this case it’s friendly, excited medical practitioners and the cool, clean hues of blue and green for a hospital-friendly look without looking too drab or sterilized.

Once again styling the search box was top priority and had to be a prominent feature of the site. And as usual, the Genesis Framework proved to be a very helpful tool in delivering the live site in a speedy fashion.