Business Logs

Helping companies communicate better

Choose The Best Chemical Supplier Company For Your Canadian Business

Many Canadian manufacturing companies require innovative chemical materials to create or improve their products. The wisest way that your company can acquire these raw materials for products is to use a chemical supplier — however, you will still need to know how to choose the best chemical supplier for your business.

There are many Canadian industries that rely on chemical products, like the coatings industry, construction industry, mining industry, and the water treatment and remediation industry. If your business manufactures products within these industries or adjacent industries, you will need dependable suppliers for raw chemical materials. Instead of going to multiple sources for product ingredients, go to one all-encompassing source — going to a chemical supplier with a full portfolio of chemical materials from diverse vendors will be a lot more efficient than going to a long list of separate vendors. When you choose a chemical supplier, you choose a one stop shop for all of your manufacturing needs. [Read more…] about Choose The Best Chemical Supplier Company For Your Canadian Business

Does Your B2B Lead Agency Handle Direct Mail Successfully?

Have you given up on direct mail because of a lack of results? Is your marketing department or your B2B lead agency not delivering leads through direct mail campaigns? Don’t give up on direct mail – it’s a proven lead generation channel that offers a great ROI and results, but not every lead agency has the tools and the knowledge to drive leads through direct mail.

While the average response rate to direct mail campaigns sits between 0.25%-1%, there are B2B lead generation agencies out there achieving double digit response rates, between 12%-28% in some cases. Why are some lead generation agencies doing so much better than others? Research, creativity, and holistic campaigns are the difference between a one-percent campaign and a double-digit campaign. [Read more…] about Does Your B2B Lead Agency Handle Direct Mail Successfully?

Find Your Web Hosting Safety Net

Online crimes are on the rise as hacking is becoming more sophisticated, therefore it’s better for businesses to prioritize safety than have to deal with the aftermath of a hack later on. As a small business, you may have concerns about spending money, and you also may think there isn’t anything of interest to intruders on your site or blog. Unfortunately, this doesn’t mean your site or information is secure; often, it isn’t about your website at all, but about the server – particularly if you run your business off a shared hosting platform.

Hackers who get access to the server through your website or someone else’s can co-opt the server for illegal activities, spam contact lists, even slam you with ransomware – threatening to publish or remove access from confidential business files until the ransom is paid. To stay safe, you should be partnering with an active web host that regularly monitors and updates applications and software on their servers, while reminding you to do the same with your website apps. They should also include state-of-the-art security features with their Business plans, and give the option of adding them to basic hosting plans. [Read more…] about Find Your Web Hosting Safety Net

Why Salespeople So Often Don’t Work Out

If you are a hiring manager working in the sales sector, you’ve learned not to have your hopes too high when it comes to retaining new employees for the long term. So often, it can take months to decipher whether or not a new hire’s sales personality will suit their position, and your company. Unfortunately, traditional hiring processes which involve the collection of resumes and conducting interviews help very little when filling jobs in this particular industry. Just because somebody sounds good on paper, or even in person, does not mean they’ll be able to meet the quotas you’ll require them to. [Read more…] about Why Salespeople So Often Don’t Work Out