Business Logs

Helping companies communicate better

5 Statistics to Track for Better Business Blog Performance

You’ve set up your Web analytics tool, and you’re ready to start tracking your business blog’s performance.  But what do you track and what do all these terms mean?

Honestly, all of the data you can collect about your business blog’s performance is useful in some way, but you have to start somewhere.  Instead of feeling overwhelmed and confused by the volume of data at your fingertips thanks to your new Web analytics tool, start small and focus on the most impactful data:

  1. How are people finding your business blog?
  2. Do people stick around once they find your blog?
  3. What other sites are sending visitors to your business blog?
  4. How many people are finding your business blog?
  5. What content on your business blog are people visiting?

Keep track of the statistics below to answer those questions and learn about what is and is not working on your business blog. [Read more…] about 5 Statistics to Track for Better Business Blog Performance

5 Web Analytics Tools to Track Your Business Blog Performance

It’s essential that you take the time to track the performance of your business blog to ensure your audience is growing and your content is actually being seen.  Fortunately, there are a number of free and paid Web analytics tools that can help you track traffic, referrers, top performing content, keywords, underperforming content, user paths, and more.

Stay tuned to BusinessLogs for a post later this week that will help you learn what to track!  In the meantime, take a look at the five Web analytics tools listed below to begin researching in order to find the best tool to help you meet your business blogging goals and budget.

1. Google Analytics

I use Google Analytics for my blogs for a couple of reasons.  First, the statistics provided are fairly comprehensive and second, it’s free.  That’s a combination that’s hard to beat. [Read more…] about 5 Web Analytics Tools to Track Your Business Blog Performance

How to Find Bloggers to Write Your Business Blog

If you decide that hiring a professional blogger to write your business blog is the right choice for you and your company, then you need to put together a job posting and publish it on sites where bloggers search for job opportunities.

For example, be sure to include a list of requirements in your blogging job posting such as:

  • How often the blog should be updated.
  • If the blogger needs to monitor and respond to comments.
  • If the blogger is expected to promote the blog and drive traffic to the blog.
  • If the blogger is expected to include images in posts.
  • If the blogger is expected to research and come up with blog post topics or if topics will be provided by you.

Each of these requirements affects the amount of time it takes a blogger to write a post, which means they also affect the rates bloggers are likely to charge.  It’s also important that you ask applicants to provide samples of their blog post writing and links to their work online as well as their social Web profiles so you can learn more about their skills and experience. [Read more…] about How to Find Bloggers to Write Your Business Blog

Is the Right Person Writing Your Business Blog?

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly via a business blog.

There are three primary options for choosing a business blogger:

  1. Write your business blog yourself.
  2. Enlist an employee to write your business blog.
  3. Hire a professional blogger to write your business blog.

Each of the options above has pros and cons.

First, there is no one who knows your business, customers, and goals better than you do, but finding time to write great content doesn’t come easily to everyone.

Second, employees can be great bloggers, particularly if they’re familiar with the social Web and are vocal advocates of your brand and business.  However, you have to monitor your employees’ conversations and behaviors online to ensure they adequately represent your business and brand and don’t disclose any proprietary information.  [Read more…] about Is the Right Person Writing Your Business Blog?