As
you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog?
By using search engine optimization techniques as you write your business blog posts, you can attract more search engine traffic to your blog. Following are five steps you can employ as you write each post you publish on your business blog to make your posts more search-friendly.
1. Use keywords in your blog post title.
First, do some keyword research to learn what keyword phrases related to your business blog are attracting traffic, and select the keyword phrases that you want to focus on to increase targeted traffic to your blog from search engines. Then, use that keyword phrase in your blog post title. Following are suggested tools for keyword research: [Read more…] about 5 Steps to Write SEO-friendly Business Blog Posts
When you recruit an employee or hire a professional blogger to write your business blog for your company, you have to give up some control of the content that is published. Let’s face it — there is no point in having someone else write your business blog posts for you if you’re still going to take the time to rewrite them in your own words. With that in mind, you should create a set of written blogger guidelines that provide the important rules you expect your business blogger to follow while writing for you.
As your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google. While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization tips coming later this week), there are some things that you must avoid, no matter how tempting, else you run the risk of having your business blog banned by Google.
As your business blog grows, you’ll start to receive more comments on your blog posts. That’s a huge milestone that you should celebrate because it means your content is interesting enough that readers want to actively engage with you. However, not all comments are good comments, and I’m not talking about comments that offer differing opinions and often in unpleasant ways (and you’ll get a lot of those). I’m talking about the dreaded comment spam!