Business Logs

Helping companies communicate better

4 Ways To Use Marketing Innovation To Grow Your Business

Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.

While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market. [Read more…] about 4 Ways To Use Marketing Innovation To Grow Your Business

How Do You Know When it’s Time to Transfer Your Domain Name?

Are you sure that your current web hosting deal is right for you? There are many things that you will need to take into full consideration before you can answer this question. For one thing, is your site complete safe and secure from hackers, phishers, and other types of cyber criminal? If a glitch hits your site, will be it fixed before the day is done? If even a large glitch goes unnoticed for days by your hosting provider, how can you be sure they will respond to your urgent plea for assistance after you suffer a major cybercrime attack?

If You Can’t Be Sure Your Provider Cares, it’s Time to Move On

To put it bluntly, if you don’t think that your provider cares for anything more than getting a regular check from you, it may well be time to move on. You should be able to contact your web hosting services provider at any time of the day or night in order to register with them any questions, comments, or concerns that you may have. If you get a perfunctory, “one size fits all” response or no response at all, this is a sign that your provider doesn’t exactly hold your business in the esteem that they should. [Read more…] about How Do You Know When it’s Time to Transfer Your Domain Name?

What Goes Into Running A Successful Ski Hill?

With the winter in full swing, Canadians are hitting the slopes to carve some powder, take in some fresh air and maybe cap it off with hot cocoa or cold beer. You might wonder, though, when you’re sway on the chairlift making your way up to the top of the mountain, how ski hills run successfully. To a certain extent, owners of ski hills rely on Mother Nature for a bit of good fortune – news that a hill has received a dump of fresh snow is sure to boost ticket sales.

But there’s more than just environmental luck at play. The whole operation seems to run so smoothly, from the chairlift attendants to the first responders, instructors, slope groomers and chalet workers – and that’s because a successful ski hill understands that there are multiple moving parts that go into making someone’s experience a positive one. And in order to fund it all, they hedge against bad weather by offering a big price break on season tickets. [Read more…] about What Goes Into Running A Successful Ski Hill?