Business Logs

Helping companies communicate better

Six Things Every Business Needs in Order to Be Successful

When you start a business, it’s important to take the time to make sure that you do everything you can to better the chances of you having success. There are many first-time business owners who make the mistake of thinking that they can figure things out along the way and end up getting themselves in huge financial trouble. The following guide walks you through a few ways you can properly prepare when opening a business to ensure you have as much success as you possibly can.

Have a Great Website Created

Most people look online before going into a new business to find out more about it. Having a great website created for your new business is important. Hiring professionals is a great way to ensure that your search engine optimization is as great as it can possibly be so that the site is easy for users to find and navigate. [Read more…] about Six Things Every Business Needs in Order to Be Successful

The Importance of Customer Reviews

If you have a business, it’s important that you take your customer reviews seriously. Listening to what your customers have to say can help your business grow and will give you the chance to make any needed improvements. Quite often, customers will share their feedback on review websites and specify the particular things that they liked or disliked about a product or service. By checking your reviews frequently, you’ll be able to gain a better understanding of what exactly your customers want.

Responsiveness Makes Customers Feel Special

People like to be heard, and your customers will feel like you care if you’re willing to respond to their reviews. Communicating with your customers through review comments can make your business seem more personable and may help attract new customers while retaining your already existing ones. Even though it will be difficult to respond to every review, making a point to address as many comments as possible will help you stay better connected to your customer base. If a customer leaves a positive review on a given website, you should show your gratitude by writing a brief response that thanks him or her for using your business. If you notice bad reviews, offer your apologies and ask the dissatisfied customers how you can make things better for them.

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5 Challenges To Overcome When Expanding Your Business To Emerging Economies

As your business grows, you reach a new perspective about what is possible. Besides expanding your business nationally, you may also want to expand your business to an emerging economy.

If, for instance, your market research shows that your products will be well received in India and your cost of doing business will be lower there, then you may want to jump on that option.

Still, it’s not always smooth sailing when it comes to setting up a branch in another country. Here are some challenges that you may have to face and some suggestions on how to deal with them: [Read more…] about 5 Challenges To Overcome When Expanding Your Business To Emerging Economies

3 Possible Reasons Your Business Website Is Leaking Conversions

Your company isn’t meeting its conversion goal, despite your swanky b2b site and the digital marketing campaigns you’re running. You also may be witnessing a high bounce rate on your product pages. No checkouts. No calls.
Your first reaction may force you to check the traffic stats of your website. Then you check your analytics, and it seems that everything is normal on that end. Then it hits you – the problem isn’t with the quantity of traffic coming to your landing pages, but the conversion of incoming visitors to sales.

What’s the cause? Below we have highlighted the five possible reasons, responsible for low conversions. Let’s take a look: [Read more…] about 3 Possible Reasons Your Business Website Is Leaking Conversions