Business Logs

Helping companies communicate better

Does Your B2B Lead Agency Handle Direct Mail Successfully?

Have you given up on direct mail because of a lack of results? Is your marketing department or your B2B lead agency not delivering leads through direct mail campaigns? Don’t give up on direct mail – it’s a proven lead generation channel that offers a great ROI and results, but not every lead agency has the tools and the knowledge to drive leads through direct mail.

While the average response rate to direct mail campaigns sits between 0.25%-1%, there are B2B lead generation agencies out there achieving double digit response rates, between 12%-28% in some cases. Why are some lead generation agencies doing so much better than others? Research, creativity, and holistic campaigns are the difference between a one-percent campaign and a double-digit campaign. [Read more…] about Does Your B2B Lead Agency Handle Direct Mail Successfully?

Find Your Web Hosting Safety Net

Online crimes are on the rise as hacking is becoming more sophisticated, therefore it’s better for businesses to prioritize safety than have to deal with the aftermath of a hack later on. As a small business, you may have concerns about spending money, and you also may think there isn’t anything of interest to intruders on your site or blog. Unfortunately, this doesn’t mean your site or information is secure; often, it isn’t about your website at all, but about the server – particularly if you run your business off a shared hosting platform.

Hackers who get access to the server through your website or someone else’s can co-opt the server for illegal activities, spam contact lists, even slam you with ransomware – threatening to publish or remove access from confidential business files until the ransom is paid. To stay safe, you should be partnering with an active web host that regularly monitors and updates applications and software on their servers, while reminding you to do the same with your website apps. They should also include state-of-the-art security features with their Business plans, and give the option of adding them to basic hosting plans. [Read more…] about Find Your Web Hosting Safety Net

Why Salespeople So Often Don’t Work Out

If you are a hiring manager working in the sales sector, you’ve learned not to have your hopes too high when it comes to retaining new employees for the long term. So often, it can take months to decipher whether or not a new hire’s sales personality will suit their position, and your company. Unfortunately, traditional hiring processes which involve the collection of resumes and conducting interviews help very little when filling jobs in this particular industry. Just because somebody sounds good on paper, or even in person, does not mean they’ll be able to meet the quotas you’ll require them to. [Read more…] about Why Salespeople So Often Don’t Work Out

When an Employee’s Personal Problems Affect the Job

When things aren’t right at your employee’s home, it can spill over into work and affect performance and your bottom line. Helping your employee sort out some of the issues can help improve things for your company, but there’s a line you shouldn’t cross when it comes to dealing with an employee’s problems outside of work. Knowing what you can do – and what you shouldn’t do – is essential when it’s time to tackle performance issues with a valued employee. [Read more…] about When an Employee’s Personal Problems Affect the Job

Throw An Amazing Office Party With The Help Of Toronto Caterers

There are many reasons for your company to throw an office party: you could do a proper send-off for a beloved co-worker; you could show appreciation for hard-working employees; or you could unwind before the holiday season. Whatever the occasion, an office-wide party needs delicious food — and depending on the size of the company, you will need lots of it. This is why you should arrange to have your major office event catered by experienced professionals in the food industry.

A professional catering company will take all of the work and stress off of your hands — they will do all of the preparation, cooking and serving for you. Organizing a large party is incredibly time-consuming, and if it’s not your sole job at the company, you could be overwhelmed by the number of tasks. Taking the food portion of the party off of your to-do list could be a major relief and help you focus on your other duties. There is no need to get stressed about a party when you have a catering company at your side — they can make sure that even the party organizers can have fun during the event. [Read more…] about Throw An Amazing Office Party With The Help Of Toronto Caterers

Why Is User Experience So Important On A Company’s Website?

Any viable business today should have a web presence, but simply having a website doesn’t suffice for today’s competitive environment. A website should be more than a brochure for your business; it should be interactive and engage your clients, as a website that effectively engages clients or customers provides an effective user experience and encourages repeat visits.

Understanding the network of factors that can produce an exceptional user experience will most likely require you to hire an IT consultant, because, let’s face it, technology changes at a pace not commensurable with your ability to effectively maximize its potential. Find an IT consulting firm like Tblocks.com that has stellar credentials and a global network of IT consultants that can assist you with your IT concerns – when you hire an IT consultant like that, you add immediate value to your company by leveraging technology and expertise for your IT concerns. [Read more…] about Why Is User Experience So Important On A Company’s Website?