Jeremy Zawodny of Yahoo fame has received a new position at Yahoo where people are claiming that he has become Yahoo’s Robert Scoble. Jeremy explains that his role is “not quite the same, but similar in some ways.”
We think it’s a great idea for every company to have a blog. We believe that it is even better if every company can find an employee from within that can give an honest perspective of the company. What makes Scoble (and now Zawodny) so powerful is that they don’t always agree with what their company is doing.
This helps shed some light on the company for the readers of the blog and ups the honesty factor. If you can write about your company, without fear of getting fired, and effectively write both the postive and negatives that you perceive, then the company will benefit internally and in the eyes of its customers.