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The key to writing interesting content is being reader focused.
A common mistake in blogging is to only write about what interests you. However, by neglecting the interests of your readers, you’ll miss out on a lot of new traffic and repeat visitors.
If you follow some of the top blogs, you’ll find that they’ll often get comments like “This is exactly what I was looking for” or “I definitely needed to hear this”. Those bloggers understand what their audiences want and they give it to them on a consistent basis. That’s what makes their blogs so successful.
How to Figure Out What Your Readers are Interested In
So, how do you find out what your readers want? Here are a couple practical methods.
Browsing through forums is an excellent way to do research on your target audience. What you want to look for are threads that get a lot of responses. The topics on these threads are perfect topics for future blog posts. Also, watch out for recurring questions. Many people go to forums to ask questions. Writing in-depth blog posts that answer those questions will earn you a reputation as an expert.
While were talking about questions, Yahoo! Answers is another place where people ask questions. Simply search using common keywords in your niche and see what questions people are asking in your niche.
Keyword tools tell you the popular words in your industry that internet users are searching with. Writing blog posts based on these keywords will not only make your blog more interesting but it will increase your search engine traffic. Here are two free tools to try out: Google AdWords Keyword Tool and SEO Book Keyword Suggestion Tool. Enter in the name of your industry and see what related words the tool gives you.
If you have a lot of traffic or a big enough email list, it’s a good idea just to ask your readers what kind of content they want. If you have little traffic or a small list, you might not get a lot of responses.
You Don’t Have to Guess
You could guess what content your audience finds interesting. But why guess if you don’t have to? A little bit of research before writing can go a long way to making your blog more interesting.