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1 out of 3 Twitter Users Talk about Brands

Twitter_bubbleIf you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.

According to the April 2010 study:

  • 33% of Twitter users talk about companies or products at least once a week.
  • 32% of Twitter users make recommendations about companies or products at least once a week.
  • 30% of Twitter users ask for recommendations about companies or products at least once a week.

But that’s not all this study reveals.  Nearly 1 out of every 2 Twitter users recommend, talk about, or make a purchase from a company that they have connected with on Twitter.  Check out the breakdown below: [Read more…] about 1 out of 3 Twitter Users Talk about Brands

Facebook Marketing by Justin R. Levy – Review

This week, I received a complimentary copy of Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy to read and review.  This is an updated, 2010 version of Levy’s original Facebook Marketing, published by a division of Pearson Education.

Let me start by saying this is not a how-to book.  You won’t find page after page of screenshots walking you through the specific steps you should take to create a Facebook page, Facebook group, or Facebook profile.  Instead, this is very much a why book.  It clearly and concisely explains why businesses should be using Facebook to market their products, services, and brands to the social web community on a site where consumers are already spending time.

Here is the chapter run-down: [Read more…] about Facebook Marketing by Justin R. Levy – Review

5 Ways to Gather Email Addresses from Your Business Blog

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send information that might be deemed solicitous via email. You also need to provide an easy way for them to opt-out of receiving emails from you later. [Read more…] about 5 Ways to Gather Email Addresses from Your Business Blog