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WordPress for Business Websites – Le Tutor

Last month, I put out a call for business submissions asking people who use WordPress or another blogging application for their company websites (not just business blogs) to submit their URLs for a new series here on BusinessLogs that showcases businesses using blogging applications in cool ways. [Read more…] about WordPress for Business Websites – Le Tutor

How to Build a Successful Marriage of Link Building and Link Baiting

Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog. Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of incoming links to your business blog, you need to understand the differences between link building and link baiting. [Read more…] about How to Build a Successful Marriage of Link Building and Link Baiting

Brand, Design and Usability – 3 Keys to Business Blogging Success

page-load-errorThe success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability.

Think of it this way — your business blog content is only as good as how it is received by visitors.  That means you need to not only write shareworthy content, but you also need to adhere to your brand promise by presenting a business blog that is well-developed and designed.  In other words, brand, design and usability must live cohesively in order for your business blog to be the best it can be.

Let’s look at those three keys to business blogging success more closely:

1. Brand

Your business blog is an excellent channel to communicate your brand promise, messages and image and enables you to connect with and build relationships with consumers around the world.  It gives you a unique opportunity to develop loyal brand advocates who will help you spread the word about your brand, defend your brand, and build your business both on and off the social web.  Follow the link to learn about business blogging and brand building. [Read more…] about Brand, Design and Usability – 3 Keys to Business Blogging Success