Mark McGuinness writes in Innovate or Die: Why Creativity Is Economic Priority Number One:
Economic advantage and professional success no longer come from the logical, analytical skills of knowledge workers but from creative, conceptual, and relationship skills.
No matter what business you are in, adding a small (or big) dose of creativity to your business can help it increase sales.
With more and more businesses going online, the internet is becoming overcrowded. There are only 10 spots on Google’s first page. If you’re in a competitive niche, you’ll need a way to stand out from the crowd and gain the attention of internet users so they keep coming back to your site.
By harnessing your creativity and producing something unique, you can capture the attention of prospective customers.
Creativity definitely applies to business bloggers. It’s not enough to create content. You need to create compelling content.
Think like a magazine publisher. Your blog is the magazine, but instead of selling ads, you advertise your own product or service. So ask yourself:
- What will my readers find interesting?
- What kind of content will entertain my readers?
Blogs are not college textbooks. While your posts may inform and educate, make sure to also add some flair to your posts. Check out some popular magazines in your industry. Copy their headline templates because those are the creative words that hook readers to pick up a copy. Also, find out which topics are being covered and see how those topics are being covered in a creative way.
This type of research can help you write less boring, more interesting posts.