We’re never one to shy away from darker color palettes and Human Resources MBA was the perfect opportunity to apply that. The design concept here was all about using textures—namely wood, leather, and paper—to come up with a look that meant business.
On the homepage, we gave visitors four main navigation choices, and recycled the look for those boxes in the sidebar widgets on the rest of the site. We also used a red wax seal for the article badges to provide a pop of contrast that still fits the elegant, traditional look. As for typography, we went for the dependable Georgia for paragraph text and Arvo by Anton Koovit for headlines.
Did we use the Genesis Framework once again? You bet.