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SEO & SERM

5 Steps to Write SEO-friendly Business Blog Posts

AsSEO you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant.  How do you get more of that search engine traffic to your blog?

By using search engine optimization techniques as you write your business blog posts, you can attract more search engine traffic to your blog.  Following are five steps you can employ as you write each post you publish on your business blog to make your posts more search-friendly.

1. Use keywords in your blog post title.

First, do some keyword research to learn what keyword phrases related to your business blog are attracting traffic, and select the keyword phrases that you want to focus on to increase targeted traffic to your blog from search engines.  Then, use that keyword phrase in your blog post title.  Following are suggested tools for keyword research: [Read more…] about 5 Steps to Write SEO-friendly Business Blog Posts

5 Easy Ways to Get Your Business Blog Banned by Google

SEOAs your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google.  While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization tips coming later this week), there are some things that you must avoid, no matter how tempting, else you run the risk of having your business blog banned by Google.

In simplest terms, Google uses a proprietary search algorithm as well as human analysis to detect sites that use search engine optimization techniques which artificially inflate the results Google returns for keyword searches.  If your business blog is caught doing any of the things listed below, your blog will be flagged as spam and may very well be banned from all Google search results going forward.

In other words, don’t do the things listed below if you want to get traffic from Google: [Read more…] about 5 Easy Ways to Get Your Business Blog Banned by Google

5 Tips to Pick a Business Blog Domain Name

"domain name url"When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity.  In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your business’ brand promise.

Following are five easy tips to help you pick the best domain name for your business blog:

1. Understand extensions.

There are many Web address extensions available these days with .com, .net and .biz being the most popular options for business sites.  While .com is still the most popular, it’s perfectly acceptable to use a .net or .biz domain name, and doing so won’t detrimentally affect your site’s traffic.

2. Remember search engine optimization.

Do some keyword research using a keyword analysis tool like Wordtracker, Keyword Discovery or the free Google AdWords Keyword Tool.  Including keywords in your domain name that your target audience is likely to use in searches when they’re looking for sites and information like you provide on your business blog can provide a significant boost in search engine traffic. [Read more…] about 5 Tips to Pick a Business Blog Domain Name

5 Steps to the Compounding Effect of Business Blogging

"business blog seo entry points"One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.

Many business owners think of blogging as a chore that delivers little added-value to a company’s bottom-line, but the truth is actually exactly the opposite.  A business blog is an incredible tool for search engine optimization because of what I call the compounding effect of blogging.

First, you need to understand consumer behavior in the 21st century:

Where do you go to find information about a business, product, store, etc. when you need it? Do you check the Yellow Pages?  Nope.  The vast majority of consumers turn to Google or their favorite search engine (with Google being #1).

Here’s how the compounding effect of blogging phenomenon works:

  1. You have a business Web site made up of 20 pages.  That’s 20 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches.
  2. You add a business blog to your Web site, and you publish a blog post everyday for a year.  Now you have 365+20=385 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches. [Read more…] about 5 Steps to the Compounding Effect of Business Blogging

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