As
you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog?
By using search engine optimization techniques as you write your business blog posts, you can attract more search engine traffic to your blog. Following are five steps you can employ as you write each post you publish on your business blog to make your posts more search-friendly.
1. Use keywords in your blog post title.
First, do some keyword research to learn what keyword phrases related to your business blog are attracting traffic, and select the keyword phrases that you want to focus on to increase targeted traffic to your blog from search engines. Then, use that keyword phrase in your blog post title. Following are suggested tools for keyword research: [Read more…] about 5 Steps to Write SEO-friendly Business Blog Posts
As your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google. While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization tips coming later this week), there are some things that you must avoid, no matter how tempting, else you run the risk of having your business blog banned by Google.
When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity. In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your business’ brand promise.
One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.