Murphy’s Law states that anything that can go wrong, will go wrong. Crises are always around the corner, whether or not you and your business are prepared to handle them. You may never escape the possibility of things going south, but you can develop a crisis management plan that can help reduce, if not eliminate, their devastating aftermath. [Read more…] about The Benefits of Crisis Management in Your Marketing Strategy
As your business grows, you reach a new perspective about what is possible. Besides expanding your business nationally, you may also want to expand your business to an emerging economy.
If, for instance, your market research shows that your products will be well received in India and your cost of doing business will be lower there, then you may want to jump on that option.
Still, it’s not always smooth sailing when it comes to setting up a branch in another country. Here are some challenges that you may have to face and some suggestions on how to deal with them: [Read more…] about 5 Challenges To Overcome When Expanding Your Business To Emerging Economies
If you’ve made the decision to start a franchise, it’s because you realized after doing your due diligence that your chances of business success would be much higher if you used a turnkey business model rather than starting one from scratch.
In effect, you were buying a proven system already in place, with plenty of support on how to run the business. After reviewing the best franchises, you decided to go with one that had a well-established corporate image and that had succeeded in creating high brand awareness for its products or services. [Read more…] about 5 Steps You Can Improve Your Franchises’ Customer Experience
Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.
While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market. [Read more…] about 4 Ways To Use Marketing Innovation To Grow Your Business
If you are a hiring manager working in the sales sector, youâ€™ve learned not to have your hopes too high when it comes to retaining new employees for the long term. So often, it can take months to decipher whether or not a new hireâ€™s sales personality will suit their position, and your company. Unfortunately, traditional hiring processes which involve the collection of resumes and conducting interviews help very little when filling jobs in this particular industry. Just because somebody sounds good on paper, or even in person, does not mean theyâ€™ll be able to meet the quotas youâ€™ll require them to. [Read more…] about Why Salespeople So Often Donâ€™t Work Out
Retail kiosks and interactive capacitive touch screens have brought about one of the biggest shifts in retail since the digital point of sales terminal. Retailers and quick-serve restaurants are moving in droves toward kiosk solutions. Not only do they allow retailers to reduce or redeploy labor, but they also improve customer satisfaction and increase sales.
For systems integrators, the growth of retail kiosks represents a major opportunity to expand and deliver reliable solutions to a growing number of retail chains that want to introduce the technology. Working with a touch screen manufacturer means you can start delivering better kiosks just as the technology becomes ubiquitous. A touch screen manufacturer like A D Metro can help you make decisions such as the type of screen you want: [Read more…] about Retail Kiosk Market Continues To Grow