Murphy’s Law states that anything that can go wrong, will go wrong. Crises are always around the corner, whether or not you and your business are prepared to handle them. You may never escape the possibility of things going south, but you can develop a crisis management plan that can help reduce, if not eliminate, their devastating aftermath. [Read more…] about The Benefits of Crisis Management in Your Marketing Strategy
Marketing
5 Challenges To Overcome When Expanding Your Business To Emerging Economies
As your business grows, you reach a new perspective about what is possible. Besides expanding your business nationally, you may also want to expand your business to an emerging economy.
If, for instance, your market research shows that your products will be well received in India and your cost of doing business will be lower there, then you may want to jump on that option.
Still, it’s not always smooth sailing when it comes to setting up a branch in another country. Here are some challenges that you may have to face and some suggestions on how to deal with them: [Read more…] about 5 Challenges To Overcome When Expanding Your Business To Emerging Economies
5 Steps You Can Improve Your Franchises’ Customer Experience
If you’ve made the decision to start a franchise, it’s because you realized after doing your due diligence that your chances of business success would be much higher if you used a turnkey business model rather than starting one from scratch.
In effect, you were buying a proven system already in place, with plenty of support on how to run the business. After reviewing the best franchises, you decided to go with one that had a well-established corporate image and that had succeeded in creating high brand awareness for its products or services. [Read more…] about 5 Steps You Can Improve Your Franchises’ Customer Experience
4 Ways To Use Marketing Innovation To Grow Your Business
Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.
While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market. [Read more…] about 4 Ways To Use Marketing Innovation To Grow Your Business