Murphy’s Law states that anything that can go wrong, will go wrong. Crises are always around the corner, whether or not you and your business are prepared to handle them. You may never escape the possibility of things going south, but you can develop a crisis management plan that can help reduce, if not eliminate, their devastating aftermath. [Read more…] about The Benefits of Crisis Management in Your Marketing Strategy
As your business grows, you reach a new perspective about what is possible. Besides expanding your business nationally, you may also want to expand your business to an emerging economy.
If, for instance, your market research shows that your products will be well received in India and your cost of doing business will be lower there, then you may want to jump on that option.
Still, it’s not always smooth sailing when it comes to setting up a branch in another country. Here are some challenges that you may have to face and some suggestions on how to deal with them: [Read more…] about 5 Challenges To Overcome When Expanding Your Business To Emerging Economies
If you’ve made the decision to start a franchise, it’s because you realized after doing your due diligence that your chances of business success would be much higher if you used a turnkey business model rather than starting one from scratch.
In effect, you were buying a proven system already in place, with plenty of support on how to run the business. After reviewing the best franchises, you decided to go with one that had a well-established corporate image and that had succeeded in creating high brand awareness for its products or services. [Read more…] about 5 Steps You Can Improve Your Franchises’ Customer Experience
Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.
While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market. [Read more…] about 4 Ways To Use Marketing Innovation To Grow Your Business
If you are a hiring manager working in the sales sector, youâ€™ve learned not to have your hopes too high when it comes to retaining new employees for the long term. So often, it can take months to decipher whether or not a new hireâ€™s sales personality will suit their position, and your company. Unfortunately, traditional hiring processes which involve the collection of resumes and conducting interviews help very little when filling jobs in this particular industry. Just because somebody sounds good on paper, or even in person, does not mean theyâ€™ll be able to meet the quotas youâ€™ll require them to. [Read more…] about Why Salespeople So Often Donâ€™t Work Out
Retail kiosks and interactive capacitive touch screens have brought about one of the biggest shifts in retail since the digital point of sales terminal. Retailers and quick-serve restaurants are moving in droves toward kiosk solutions. Not only do they allow retailers to reduce or redeploy labor, but they also improve customer satisfaction and increase sales.
For systems integrators, the growth of retail kiosks represents a major opportunity to expand and deliver reliable solutions to a growing number of retail chains that want to introduce the technology. Working with a touch screen manufacturer means you can start delivering better kiosks just as the technology becomes ubiquitous. A touch screen manufacturer like A D Metro can help you make decisions such as the type of screen you want: [Read more…] about Retail Kiosk Market Continues To Grow
Small businesses today need to get on the social media bandwagon in order to reach their target audience and get the word out about their products and services. One of the effective ways to achieve these objectives is through link building.
Building links requires consistent effort. When done properly, it can attract the right people to your business and build your credibility. In fact, this task can cover links from around the web which can help your company reach an international audience and at the same time, it links that tap locally relevant sources. The primary goal is to attract quality and authority links more than quantity.
Small businesses can start building links using the numerous local resources available to them. They can list their companies on local directories and review sites related to their niche. Check out online directories of the local chamber of commerce, local newspapers as well as city or county directory. Review sites that have local presence include Yelp, CitySearch, AngiesList and Merchant Circle.
Another way to promote your company is by partnering with another business in your locality. Other options are to sponsor a community event, provide testimonials for local businesses or speak at colleges and events.
Hosting a community activity is also a good idea. This has double benefits because apart from starting an event, you also have an opportunity to give back to the community where your business is operating and its people.
Launch a Contest
Who doesn’t love contests and freebies? Many people are eager to join whether it’s online or offline particularly if the prizes are something very useful to them. With numerous creative ideas available today, there’s sure to be one that fits your niche. You can start your search online or perhaps, create an original one.
Photo contests are very popular as well as the social media sharing types. On Facebook or Instagram, you can launch a post-sharing contest that requires participants to share a post about your giveaway with the names of those who joined to be raffled off at the end of the promo. Or you can start a photo contest on a certain topic with the picture gaining the most likes declared as a winner in the end.
Businesses that have the extra budget can also hire a professional or an agency such as Notable SEO in Singapore to create engaging content. Marketing and PR agencies can do the job of building links and content for your company on a regular basis.
Build Relationships with Influencers
Influencers are people with a strong social media following and experts in their own fields. As such, you can start establishing a friendly relationship with them so they can help you in promoting your business. These people can be journalists, social media experts, bloggers, copywriters and business owners themselves. Do a Google search first and then make a list of those you want to contact.
To achieve your purpose, you can begin getting in touch with them online through their websites, publications or blogs. Eventually, though, you need to go out and meet some of them by attending events and conferences whether they are free or requires a fee. This will also help improve your networking skills as you speak with them in person, exchange contact information and even offer help in some issues that interest them. When they know you are well-knowledgeable about your niche, who knows they may eventually interview you on the possible solutions to certain issues that matter to people.
One of the best ways to get the attention of the media and influencers is by creating original and quality content. You can create a blog for your business and if you’re fond of writing, you can manage it yourself. You may also encourage other credible writers or bloggers to contribute to your site if you want. Another option is to hire a PR agency or copywriter to help you produce content relevant to your niche. Your content could focus on how your products or services can help solve people’s problems. Include statistics and visuals that easily grab attention.
Recently, the gaming industry has been taken storm by games created by relatively small or unknown developers. Many small-budget games have gone viral and are being praised for their addictive, yet simple concepts. What has brought on this surge of addicting online and mobile games? Experts say social media is to blame. News travels fast by word-of-mouth and social media gives many mouths the opportunity to reach more people quicker and more effectively. [Read more…] about How Social Media Is Impacting The Gaming World
In doing business, marketing one’s products and services is very important. This helps in raising awareness of what you do and what you’re offering to consumers. And this applies to all types of businesses whether online or offline.
One of the most vital forms of marketing is the banner advertising. In fact, the online version is an offshoot of the traditional form which uses real banners bearing information including images and logos of a business or company. The traditional ones including the pvc banners is still very much alive today anywhere in the world and most often utilized as promotional materials during events. [Read more…] about Why Businesses Should Consider Banner Advertising
It’s undeniable that apps of various types have been making people’s lives easier and more exciting. Whether installed in computers and different kinds of mobile devices, both private individuals and organizations recognize their significance.
In terms of mobile usage, more than 75 billion apps had been downloaded from the Apple App Store alone. This is based on statista.com’s data as of June 2014. In 2009, the estimated mobile app downloads worldwide was 2.52 billion and this figure is expected to go up to nearly 270 billion by 2017. [Read more…] about How to Ensure Your App RFPs Are Easily Accepted