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Big Ideas

Throw An Amazing Office Party With The Help Of Toronto Caterers

There are many reasons for your company to throw an office party: you could do a proper send-off for a beloved co-worker; you could show appreciation for hard-working employees; or you could unwind before the holiday season. Whatever the occasion, an office-wide party needs delicious food — and depending on the size of the company, you will need lots of it. This is why you should arrange to have your major office event catered by experienced professionals in the food industry.

A professional catering company will take all of the work and stress off of your hands — they will do all of the preparation, cooking and serving for you. Organizing a large party is incredibly time-consuming, and if it’s not your sole job at the company, you could be overwhelmed by the number of tasks. Taking the food portion of the party off of your to-do list could be a major relief and help you focus on your other duties. There is no need to get stressed about a party when you have a catering company at your side — they can make sure that even the party organizers can have fun during the event. [Read more…] about Throw An Amazing Office Party With The Help Of Toronto Caterers

Why the Tutoring Industry in Asian Countries Is Surging

Shadow education, also called private tutoring or tuition, is a massive industry in many Asian countries and has become an integral part of the education system. Japan, South Korea, Singapore, Hong Kong and China lead other nations in spending for private tuition. Parents have spent billions of dollars every year to give their children a push in the education race. Tutoring used to be only for the slow learners but global competition has placed the industry in the mainstream. [Read more…] about Why the Tutoring Industry in Asian Countries Is Surging

The Critical Steps In Developing A Non-Profit

Getting an organization up and running for a charitable purpose is an exciting venture. It’s a wonderful opportunity to take on social, environmental, or health issues that are important to you.
Just as with any project, it’s easy to get caught up in the big dreams and lose track of the nuts-and-bolts reality of operating the organization. It’s the same trap seen by businesses who put too much attention on the trappings of entrepreneurship and forget that it’s about a day-in, day-out process of managing and improving, leaving nothing to chance and thinking always of the future. [Read more…] about The Critical Steps In Developing A Non-Profit

Call for Business Submissions

Does your business Web site run on WordPress or another blogging application?  I highly recommend using WordPress, not just for business blogging, but for your entire business Web site.  I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that use WordPress or another blogging application to create their Web sites.

I’m looking for business sites that look like Web sites, not like blogs, on the home page at least (of course, a blog can be attached to the site, and it should be).  The goal of the series is to not only show how flexible blogging applications like WordPress are, but also to show how great a business Web site can look when it’s built on WordPress (or another blogging application).

Plus, really cool submissions might even be featured in my upcoming book coming out in 2011, “The Complete Idiot’s Guide to WordPress”, but the first priority is sharing the great work businesses are doing in leveraging blogging platforms to create awesome Web sites here on BusinessLogs.

To submit your business site for consideration in the series, just leave a comment on this post with your site’s URL. Chosen submissions will appear in a future blog post with screenshots of your site and links back to your site.

Note that the series won’t critique sites but rather provide an overview of the cool things site owners are doing with WordPress, etc. to build their businesses and brands.

Feel free to share this request with your own audiences via Twitter, Facebook, your business blog, etc.!  Let’s find some really great business sites built on WordPress, etc. to highlight here on BusinessLogs!

Business Blogging and the 80-20 Rule – No One Cares about You

"80-20 Rule"One of the unwritten rules of the social Web is that content should not be overly self-promotional.  In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation.  If you want to have a chance at building a successful business blog and grow your audience in order to build your brand and business, then you need to dial back the sales pitch on the social Web.

The reason for this is simple.  No one cares about you.  Instead, they care about how you can help them or add value to their lives.  The key to social media marketing success is engagement and interaction.  No one will want to interact with you if all you ever do on the social Web (including on your business blog) is talk about yourself.

Think of it this way — if you were at a party talking to another person and that person spent the entire time talking about himself, it’s unlikely you’d want to continue talking to him.  In fact, you’d probably want to escape and stay away from that person for the rest of the night and in the future.  You don’t want the online audience to feel that way about you!  Therefore, your business blog content should be primarily non-promotional. [Read more…] about Business Blogging and the 80-20 Rule – No One Cares about You

5 Steps to the Compounding Effect of Business Blogging

"business blog seo entry points"One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.

Many business owners think of blogging as a chore that delivers little added-value to a company’s bottom-line, but the truth is actually exactly the opposite.  A business blog is an incredible tool for search engine optimization because of what I call the compounding effect of blogging.

First, you need to understand consumer behavior in the 21st century:

Where do you go to find information about a business, product, store, etc. when you need it? Do you check the Yellow Pages?  Nope.  The vast majority of consumers turn to Google or their favorite search engine (with Google being #1).

Here’s how the compounding effect of blogging phenomenon works:

  1. You have a business Web site made up of 20 pages.  That’s 20 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches.
  2. You add a business blog to your Web site, and you publish a blog post everyday for a year.  Now you have 365+20=385 entry points to your business Web site for Google to find, index, and deliver in relevant keyword searches. [Read more…] about 5 Steps to the Compounding Effect of Business Blogging