Myron has an interesting comment on a previous blog post. He asks:
Is it better to have the blog living as the front end of your business (index page) or as a separate section?
To answer this question, I think you have to consider your primary business model. Do you have actual products and services that you sell? Or are you trying to make money by selling advertising?
If you sell products and services, I would make your home page be a static page that highlights your products and services. Check out Aaron Wall’s SEO Book home page for a great example. He devotes the first couple paragraphs to talk about his product, an SEO training program.
On the other hand, Search Engine Land has a blog as its home page. They make money by selling ad space, which you can see on their right sidebar.
Why This Principle?
My reasoning for my thoughts is as follows.
Sites which sell products and services should highlight their products and services on their home page to increase their sales conversion rate.
However, sites which sell ad space are like magazines. What would a magazine show prospective advertisers to try to get a sale? Probably their most current issues. Prospective advertisers want to know what the magazine is currently writing about to see if the content fits their business.