One of the proven methods for building your brand and reputation is releasing a free ebook.
Basically, you write about a relevant topic in your industry. You don’t even have to come up with something new. Many bloggers take their best blog posts and use them as the basis of their ebook. Also, you don’t have to make your ebook long. I know of a popular ebook that was less than 20 pages. I think you should aim for at least 15 pages. If you can write more, that’s great.
The Advantages of an Ebook over a Blog Post
If you’re going to base your ebook on blog posts, what is the advantage of repackaging your content in ebook format?
First, an ebook has a higher perceived value than a blog post. This is especially true if you make your ebook look professional. You can do this by getting a nice looking ebook cover, adding images where appropriate, and using other design elements like fonts, eye catching formatting, headers, footers, and icons. If you don’t have design skills, find a professional designer. Check out ChangeThis for examples of well-designed ebooks.
Second, some people like to print out what they read. Sure, they can print out your blog posts but your ebook will be formatted much better for print.
Third, free ebooks are relatively scarce in many niches. It will be a big deal whenever you release your ebook. You can accompany your ebook launch with a press release. And if you tell other bloggers and website owners about your ebook, you’ll probably get a lot of links and traffic, since you’re provided a ton of value to your industry. Because of its uniqueness and perceived value, the potential for a free ebook to spread widely and rapidly through word of mouth is much greater than a blog post.
How to Give Away Your Free Ebook
There’s some debate over the method to give away ebooks. Some people say you should get email addresses or RSS subscriptions in exchange for the ebook while others say you should give it away with no strings attached.
In my next post, I’ll talk about the pros and cons of each method.
Over to You
Have you ever created and give away an ebook? Have you ever read a free ebook?