If you want increase your Google traffic, blogs are the way to go.Â Here are 3 reasons why.
1. Google likes updated content.
The problem with many business sites is they don’t publish new content on a regular basis. Just having a home page, an about page, and product pages is not enough today. You need a section on your site that is regularly updated with fresh content.
My friend Ryan, the owner of an internet firm that does web marketing, wrote about his experience with static sites versus regularly updated sites:
One thing weâ€™ve noticed over the last year is that static websites are at a disadvantage. Over the past few years, search engines have added elements to their algorithms that often prefer fresh data. Or, at the very least, the search algorithms of today tend to prefer domains that provide a steady stream of new content.
Many online businesses have greatly increased their Google traffic by starting a blog. They publish on their blog a couple of times a month and Google rewards them with many new visitors.
2. Google likes a lot of content.
Google and other search engines look at many factors to determine their search results pages. One of those factors is looking at the keywords on a page.
If you have a blog, you’ll be publishing a lot of content. This content is what I like to call “Google fodder”. Each blog post you publish is a page that Google can send traffic to (based on the keywords on the post). The more posts you publish, the more keywords you target. The more keywords you target, the more traffic Google will send you.
3. Google likes links.
The biggest factor for getting more Google traffic is links. If you can get quality websites to link to your site, you will greatly increase your Google traffic.
Reputable search engine marketers will tell you that the best way to build links is through producing quality content and promoting it.
On a blog, you share your knowledge about your industry. If you promote your blog, you will build links in no time.
Also, the way Google works is links pointing to any section on your site increases traffic to the whole site. This means even if all your links point to your blog, your home page and product pages will receive more Google traffic.