If you’re going to add a blog to your site, make sure to match the blog’s design with the rest of your site. This is a good usability practice. Plus, a matching blog design builds the brand of your business. People will relate your awesome blog content to the rest of your site. On the other hand, if your blog design doesn’t match the rest of your site, your site visitors will be confused.
Here are screenshots of a good example and a bad example of blog design.
This is the home page of Prosper.com, a peer to peer lending site.
And here is their blog.
As you can see, the blog layout is very similar to the home page. The colors and the header are the same. Even the font and font size of the main body text is the same. No one would be confused about whether or not the blog is part of the site.
Now, consider this wedding site (link not given to protect the guilty).
I am not a designer but the site looks pretty good. The orange color scheme looks nice and the home page is not too cluttered.
However, when you go to the blog, you’ll see this.
It seems like you’re on a totally different site, right? The colors are different. The header is different. Even the font and font size of the main copy text are different. There is nothing on the blog design to remind you of the home page.
Our Blog Design Services
If you’re looking for a design or redesign of your blog, feel free to contact us. We have a great team of designers that can design your blog to fit the rest of your site.