With back-to-school shopping and the recent XHTML relaunch of BananaRepublic.com (which doesn’t work in Safari) you would think that traffic to the brother site Gap.com might be sparked a bit, but Gap shows they don’t care by not having an online store up for an entire month. And, no, it’s not a technical issue, it’s a bravado issue.
Gap is building hype and leading customers on, and not in a good way. Screw you Gap, I’m not shopping at your online store now, or in the future when the awe-inspiring Gap.com goes live. Where’s SwichTower for enterprise-class e-commerce stores when you need it?
Gap.com is selecting some (lucky?) users to check out the new site. Doesn’t seem much different to me.
Great review of the new Gap.com — check it out.