One of the reasons many online businesses are using blogs is because blogs make their businesses more personal. However, you may be thinking, “My about page can show the personal side of my business. I don’t need a blog.”
Here is the problem with only relying on an about page. An about page tells visitors what your business is all about, but a blog builds trust that what you say in the about page is actually true.
Just saying something about yourself doesn’t mean people will believe you.
Let’s look at an example. Pretend you have a business that offers home installation services.
On your about page, you say these things:
- We have a quality service.
- We’re better than our competitors.
- We have experience.
- We’re experts.
- We have an awesome staff that’s friendly and competent.
Aren’t these the same type of things most businesses have on their about page?
But with a blog, you can provide evidence for your claims.
What if you had a blog with regularly updated content? You could publish content in topics like these:
- Testimonials
- Pictures of installations you’ve done
- 10 common installation mistakes
- Home theater industry news
- Reviews of different home theater products
- DIRECTV vs cable
As you build your blog with valuable content, people will realize that the things you say on your about page are true.  This increase in trust will build your brand and increase sales.
