Innovations are changing our world on a daily basis. One example of an innovation that has become part of our everyday life is email. Hotmail, launched by Microsoft, became the first well-known messaging system. Prior to its introduction to the public via the World Wide Web, it was used by colleges and the military.
While technological innovation has affected every aspect of our lives, one area that it has been particularly noticeable is in the world of business. Well-run businesses have never been more cost-effective and efficient.
However, while much has changed, some things, like the need for a business to advertise, remain constant. So, while innovations have changed the way we conduct business, we still have the same needs. While the aim of marketing remains the same, to inform the public about the value of our products or services, the means to reach out and connect with a larger audience have changed, drastically improving how well we market.
Let’s take a closer look at how your business can benefit from many innovations used in marketing.
1. Marketing at Trade Shows, Exhibitions, Conventions, and Fairs.
Any large-scale event where businesses set up booths, either indoors or outdoors, to share their product information with the public instantly generate a huge audience. One way to attract people to your booth is through the use of custom tents & canopies. High-tech resolution printing of names, logos, and slogans increase your chances of getting the attention of potential customers and business partners. Without good signage, it’s too easy for your presence to get lost in the swirling crowd. By coming prepared, you will maximize the benefits of the event, build engagement, and reap the rewards of a richer network.
2. Content Marketing.
It’s hard to imagine the world before blogging. Those with subject matter expertise or a passion for a particular topic would have to resort to writing articles for magazines and newspapers or publishing a book. Now, with blogging, it’s almost like having your own self-published newspaper. Besides the advantage of being able to churn out useful information at a regular rate, blogging can help you to improve your connections with your customers. Google, for instance, loves to index fresh content. Your blog posts can also be shared on social media platforms to attract new readers.
3. Video Marketing.
Just as blogging has equalized the publishing field, allowing anyone with a message a platform to share their ideas, video sharing websites allow you to post audio-visual content and marketing messages on a public platform. When selecting a platform, YouTube heads the list of places to be. According to a Forbes article about YouTube marketing, seasoned video makers are getting millions of views. Syed Balkhi, for example, the founder of OptinMonster, a conversion optimizing software, has more than 2.2 million subscribers and his videos have been watched more than 550 million times. He offers some powerful tips to improve how many people watch your videos and subscribe to your channel, like creating videos based on a single theme, optimizing both your title and your description, and increasing your click-through-rate by using great thumbnails.
4. Digital Advertising.
While there is nothing new about advertising, what’s different is how effectively the Internet allows you to measure results. In the past, you would advertise on a billboard or in a newspaper, based on the estimated road traffic or the newspaper subscription numbers. These figures could tell you how much traffic was available, but not how many people actually noticed the billboard or read the advertisement. Now, with pay-per-click advertising, whether it is on a search engine or a social media website, it’s possible to say exactly how many people found your ad interesting. Moreover, it is also easier to fine-tune your ads by using demographic and psychographic data. As a result, advertising is often placed directly in front of the type of viewers who would be most responsive to it. For instance, if your business were selling dog whistles, you could use Facebook’s targeting data to place your ad on the walls of people who own dogs.
In conclusion, there has never been a better time to be in business, and by taking advantage of opportunities like trade shows, blogging, video marketing, and digital advertising, you can quickly build a lucrative business.