Google Uses Weblogs
Tuesday, November 23rd, 2004 by MR
Allen Weiner, a Gartner Inc. analyst, discusses how weblogs are beneficial for companies:
“There’s a huge benefit in blogging for companies implementing IT projects. It’s going to be a growing trend over the next couple of years.”
After Google bought Blogger earlier this year, the G-company decided to start using weblogs internally to keep track of projects, code snippets, ideas, and other artifacts that might normally be overlooked. They have a proprietary version of the Blogger backend powering firewall-protected Google employee and workgroup blogs (check out a screenshot), and the idea is really catching on inside the company. Jesse Goldman, the Blogger product manager, had this to say:
“It really helps grow the intranet and the internal base of documents.”
Goldman also noted the possibility of Google creating a version of Blogger that could be used to power internal company blogs, and then having a portion of the company working as consultants to help set it up. Seeing Google become one of our competitors doesn’t put a smile on my face, but at least companies are realizing that blogs are more than just personal journals.
From Blog Business Summit.
Reader Comments
3 Responses to “Google Uses Weblogs”
Just when you think you’ve got the market cornered with some new product or service, some huge company gets wind of the idea.
I know it’s a little early to say how this whole B.I.G thing will play out, but here’s hoping that corporate America doesn’t crush the little guy… yet again.
November 24th, 2004 at 4:43 am
>> “Seeing Google become one of our competitors doesn’t put a smile on my face”
Hmmm. I don’t see Blogger as a real threat as a tool nor do I think Google is interested in consulting.
B.I.G may actually be more of a threat to tools like Basecamp or contact management systems like ACT. Softwares for communicating that require little customer service.
November 24th, 2004 at 10:04 am
I don’t think that Blogging, as useful and as powerful as it is could ever threaten tools like Basecamp.
I personally think that Basecamping gives a slightly higher level of 2-way communication than blogging, making it better for, well, project management. They both have their place.
Another thing, why not just package BIG in a way that anyone with a web server could set it up? If you need them to consult you just to figure out how to set it up, it’s not going to fly. On the other hand, if they were consulting on how to use it, that might different.
Alex King
November 24th, 2004 at 2:25 pm
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